Feature films are an important vehicle to keep the popular Studio 100 characters on top. The experience of seeing your heroes on the silver screen enhances the commitment to the brands.  

How do our movies score in the box office?  In the Benelux countries we have been at the top of the box office for years in children’s movies. ‘Anubis and the Path of Seven Sins’ was even the most successful movie in the Dutch movie theatres in 2008.

And this is just the beginning. Our new heroes such as Maya the Bee and Vicky the Viking are opening up new perspectives. These lovable characters are new to most children, but very familiar to most parents all over the world.  Going to the movies will in this way be even more so a true family experience.