Using TV as platform to introduce new characters, Studio 100 has since the very beginning invested heavily in content creation.  In its 4 TV studios in Belgium, multiple successful characters were given life: Samson & Gert, Plop the Gnome, Pirate Pete… they all became big on the little screen.  This continued with more recent productions such as Mega Mindy and The House of Anubis.  The latter has been picked up by Nickelodeon in the Netherlands, in Germany and - a first for a European production - in the United States. No wonder: the series is a huge rating success in every single one of those markets.