Our History

Hans Bourlon and Gert Verhulst founded Studio 100 in 1996. At the beginning, there were only five employees working on one TV production. Today, the company has grown into one of the largest independent family entertainment companies globally; with more than 900 employees (FTE) worldwide and offices in Belgium, the Netherlands, France, Germany, Australia and USA.

Studio 100 entered the theme park business in 1999, with the opening of Plopsaland Park on the Belgian coast. Plopsa, the theme park division within Studio 100, manages 7 theme parks that have, on average, approximately 3 million visitors per year. The acquisition of EM Entertainment in 2008 made Studio 100 the owner of one of the largest independent catalogues of children’s content worldwide and radically changed the company’s position on the international market. Since then, we have distributed TV series worldwide through our Munich-based Studio 100 Media office.

That same year, we acquired the successful Australian animation studio Flying Bark Productions and founded Studio 100 Animation in Paris. Since then, we have created numerous productions and remakes of classics such as Maya the BeeVic the Viking and Heidi.

In 2010 we launched our own cooking channel for the Benelux market, and most recently we established an in-house international film distribution business.


The m4e Group, founded in 2003, is an international brand management and media company focusing on children’s and family entertainment content. m4e AG is a leader in creation, production, distribution and marketing of animated and live action programming. Its library of more than 2,300 episodes features some of the most recognizable brands such as “Lizzie McGuire”, “Mia and me®”, “Tip the Mouse” and “Wissper”. In February 2017, Studio 100 Media AG acquired the majority interest in m4e AG. Both companies will from now bundle all synergies concerning their national and international activities – from the very first idea to a kids’ smile in one of the theme parks. Under the roof of Studio 100 one of the largest European companies for children’s and family entertainment is now formed.

The Munich-based Studio Isar Animation complements the group’s wider studio portfolio that also features Flying Bark Productions, located in Sydney, Australia; the French 2D and 3D house Studio 100 Animation; and Little Airplane Productions, a New York-based animation hub that Studio 100 acquired in December 2017.

We are proud of what we have achieved in family entertainment in such a relatively short period of time. We continue to be market leader in the Benelux and thanks to our recent business developments, coupled with continued growth; Studio 100 has now become a global player in the industry.