Merchandise & Licensing


Producing high quality merchandising products and working with A-list licensees has always been part of our business model. Over the years, we’ve made sure that Studio100 fans can continue to enjoy our brands in their homes so that after watching their favourite program on TV or digitally, or after attending one of our shows or going to our theme parks, they can keep the great memories of our characters alive thanks to our products and services. From toys and games to apparel, home furnishing, homeware to biscuits, we sell affordable products for consumers of all ages who embrace our brands.

We have an in-house product development team and a sourcing team who work closely with our sales merchandising and licensing teams. We have offices in Belgium, The Netherlands, Germany, France, Australia and New York. In the rest of the world, we have an international team working directly with retailers, distributors and licensees as well as a network of agents representing us locally. We are growing our business in Russia, Turkey, Central Eastern Europe, Asia and Latin America where local expertise is crucial.

The breadth and variety of our international licensees derives from our rich TV content and underpins our global business growth plans. To date we have more than 300 licensees on board for our flagship property Maya the Bee and have produced our-selves more than 100 products since the launch of the new CGI series.

We equally focus on our other two animated CGI series, Vic the Viking and Heidi, as well as on BumbaK3 and Plop (our top brands in the Benelux) and new properties such as Campus 12Nachtwacht and Baba Yega.

In local markets where our brands have high levels of consumer awareness and have been established for a number of years, we have long been successful at executing joint promotions and partnerships with both publishing houses and retailers, supported by the benefit of having our own in-house publishing and music business.

In addition to sourcing and manufacturing our own-label products through our Hong Kong company, we ensure that high levels of quality control are maintained across all our merchandise and licensed lines thanks to our global partnership with Intertek.

As our brands continue to grow in popularity around the globe, we continue to support them with an ever increasing portfolio of products which capture the imaginations of children and to create as many touchpoints as possible beyond the TV content.