Theme Parks


Our theme parks are one of our most spectacular successes. The parks welcome more than 3 million visitors every year who enjoy a great day out for the whole family, with a variety of attractions to please all age groups.

The theme parks underpin Studio100′s success and are seen as testament to our deep understanding of how to engage with children and their parents, as they bring to life some of our most endearing and popular characters.

Plopsa, the theme park division of Studio 100, runs five theme parks:

  • three in Belgium (Plopsaland De Panne, Plopsa Indoor Hasselt and Plopsa Coo)
  • one in the Netherlands (Plopsa Indoor Coevorden)
  • one in Germany (Holiday Park)

In 2011, we launched our first attraction dedicated to Vic the Viking at Plopsa Coo: a spinning coaster called ‘Vicky the Ride’. That same year, Plopsaland De Panne unveiled ‘Mayaland’, an indoor world dedicated to Maya the Bee, our flagship animation property. This zone offers numerous attractions for young children and is spread over 5,000 square metres. The following year in 2012, Maya also got her own zone in our German Holiday Park, which incorporated new rides and a restaurant.

In the summer of 2013, we opened a luxury 1,400 seated theatre in Plopsaland De Panne which runs daily live shows of our own Studio 100 series, as well as external productions. At the same time, we also launched an entirely new €5.5 million zone at Plopsaland called ‘Wickieland’, which is based upon on our new CGI animated series Vic the Viking. This zone is home to more than 2,500 square metres of sculpted rock which shapes the Viking bay and includes two dramatic new family attractions as well as catering points.

Plopsa theme parks are developed with the highest standards of safety, entertainment and carefree fun. It is our intention to continue investing in our current parks and explore new opportunities to launch parks in other key markets.